Joris - Founder Greens

To be honest, it started with more of a frustration. I didn’t really start with a passion for skincare. I was just trying to find something basic to take care of my skin. What I got? Confusion.

Either it was some overhyped “5-in-1 miracle” product or I walked into a high-end store and was hit with 200 products that sounded like a science project and cost half my paycheck. And no one told me how to use them. No guidance. No routine. No straight answers.

That’s when I started GREENS. Not because I had all the answers, but because I knew other guys were just as lost as I was. We didn’t want more products. We wanted clarity. We wanted simplicity.

We wanted formulas that actually deliver. That’s why everything we make is certified, organic, vegan, and cruelty-free. No junk, just high-performance ingredients in sustainable, recyclable packaging that respects the planet as much as your skin.

We wanted something that works, without having to over-do things. To make it even easier, we developed a simple color-coded system: our packaging goes from light to dark green, guiding you through every step of your routine. No more guessing—just follow the shade.

GREENS is built for guys like me who don’t have time to search ingredients or build a ten-step routine.